The Risk Modeler was originally a very long and intriguing survey, which had an excessive drop off rate. Our idea was to create an engaging game experience while still capturing all of the data necessary to make business decisions.
Conducting interviews with clients and company employees early on allowed the Risk Modeler to prosper and be refined throughout the development of this project. As learnings progressed it was important to separate certain content, give more information during pivotal moments, and constantly refine the information architecture.
The final design was inspired by Jarvis a futuristic computer program from IronMan. This was fitting since our target users where all business people in their 30+. Based on the research conducted, the switch from a regular survey to this app based game keep